Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry

Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers

The ability to retain and lock-in customers in the face of competition is a major concern for e-commerce businesses, especially those that invest heavily in advertising and customer acquisition. In this paper, we propose a method for measuring the magnitude of switching costs and brand loyalty for on-line service providers based on the random utility modeling framework. Applying this approach t...

An Empirical Investigation on Kohonen Clustering in Indian Retail Industry

Kohonen clustering is one of the important functions of data mining. From the aspect of data mining, clustering research extracts valuable knowledge from large data sets intelligently and automatically. Kohonen clustering was proposed along with the development of databases and the emergence of data mining and Knowledge discovery technology. Kohonen clustering is applied in many areas, such as:...

Reward redemption behaviour in retail loyalty schemes

In most retailer loyalty schemes, cardholders obtain ‘points’ based on their purchases. These points may be redeemed for rewards. This paper uses individual cardholder transaction records from a leading UK retailer and a related qualitative study to investigate this redemption behaviour. It provides a description and taxonomy of reward redemption behaviour, including non-redemption. Amongst tho...

Innovation drivers in retail industry

Although in recent years research in innovation management in retail industries have increased drastically, most of these industries have focused only on addressing consumers’ acceptance of the most effective novel systems. For these reasons, a deeper understanding is needed in three main areas: the innovation management approaches in retail industry, the degree of innovation heterogeneity, and...

Revenue management and seller pricing decisions in retail industry: An agent-based model